“Starter home for small family,” “DM me for details,” “Bachelor’s pad,” “Adult community” and “Your professional Realtor" — what do all of these social media captions have in common? They may make a big ol' mess of your business.
It’s easy to get caught up in the lead rat race. After all, more leads = more revenue. However, that equation only holds true if your operations and processes can scale to meet the demand.
I get asked a lot of questions like…“What’s the one thing I should do to be successful?” “What’s the one lead gen strategy you’d recommend to generate business?” “What’s the one message that will get homeowners to choose me?”
The brokerage model is being disrupted by technology that makes it easier for real estate agents to run their own show more efficiently. But could bots — backed by AI, automation and big data — help the big property brands deliver new value to agents?
The trade group sent the email on Wednesday in response to purported concerns by NAR members over comments made during a panel the day prior at Inman Connect San Francisco...
What's in the future for leads, and why are lead conversion startups getting millions in funding? Panelists at Inman Connect San Francisco hashed that out Friday morning.
Tech platforms are largely unprepared for their enormous responsibility, which will affect every industry, including real estate, Kara Swisher said at ICSF.
Following a challenge by Keller Williams founder Gary Keller to former agents to return profit sharing, two eXp Realty agents vow to donate future profits.
A trio of industry leaders discussed the latest trends in the real estate industry on Thursday, on the main stage at Inman Connect in San Francisco.
More than any other word, "home" is the most common real estate-related term used in naming software products for the industry.
Join us throughout the day as we share what's happening behind the scenes, on stage, and in the hallways at Inman Connect San Francisco.
Baby boomers, Gen Xers, millennials and Gen Zers all have a lot to learn from each other, panelists from each generation agreed at Inman Connect San Francisco on Thursday.
Panelists at Inman Connect San Francisco suggested agents become wealth managers at a session called "How To Become a Fiduciary for Your Clients."
If you're not in attendance this year, follow along on our livestream, liveblog and by reading our articles here on Inman.
Automated lead qualification company HelloAlex announced this week the acquisition of Botplan, a chat tool for engaging online leads.
The Houston Association of Realtors has officially launched voice commands in its free HAR.com mobile listing app. Dubbed "Car Mode," the new feature aims to allow agents and consumers to "instantly access property sale and rental listing information on their smartphone, safely and hands-free."
Brokers work hard to attract new talent — they tout first-class technology suites, swanky marketing tools and strong support systems. But as session moderator and Better Homes and Gardens Real Estate CEO Sherry Chris noted, recruiting is the "easy" part of the job.