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Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you're that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that'll help you stand out from your competition and get that deal in 2022.

11 issues that will impact the future of real estate

As Americans, we’re very blessed. This holiday season, mega-team leader Carl Medford is thankful, but also concerned. Here are the top 11 issues that he believes will affect the future of real estate.

The case for reinvention: Why agents should always be adapting

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, real estate professionals need to adapt and create something that adds value to stay ahead of the competition.

Lesson Learned: Tune into your clients

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how Sotheby’s Stan Ponte learned to talk less and listen more.

Petition calls for Turpin public guardian to lose real estate license

Vanessa Espinosa, former deputy public guardian for the Turpin children and, until recently, an agent in California, is facing calls for the state to revoke her real estate license.

Pacaso shares now available for luxury home in Santa Barbara

Pacaso acquires luxury second homes under an LLC, then sells that LLC in shares, using an in-house developed app to coordinate usage, order maintenance when needed and generally oversee aspects of ownership.

Fed stands ready to accelerate tapering of mortgage purchases

Fed policymakers are prepared to adjust the pace of asset purchases if inflation continues to run hot, minutes of their Nov. 3 meeting show.

Plot of land trades hands for record-breaking $2.4M. Oh, and it’s virtual

The 6,000-square-foot tract of digital real estate will someday be home to a fashion outpost and event venue — in virtual reality, at least.

New home sales hit 6-month high

New home sales in October increased by a modest 0.4 percent to a seasonally adjusted annual rate of 745,000 following a furious September.

Adwerx nabs $14.5M to expand customer relationship advertising

Customer Relationship Advertising, or CRA, refers to the technology's capability of connecting directly to clients' CRM tools to identify and target leads with online campaigns, per agent.

$6M in 4 months: How to use this agent’s free Facebook lead strategy

If you are looking for a source for free leads, don’t miss out on the opportunity that local Facebook groups offer. Add value, be a valuable resource, and business will follow. Here's how Realtor Jay Johnson pulled out $6 million in closed sales in his first four months as an agent.

Rising mortgage rates may be pressuring borrowers off the fence

Purchase loans were up 5 percent last week and applications by homeowners to refinance existing mortgages were up 0.4 percent week over week, according to the Mortgage Bankers Association.

‘Bias has no place in appraisal’: Appraisal Institute president

Appraisal Institute's president Rodman Schley is addressing unconscious bias, amping up diverse recruiting and partnering with others who are also working to do what is right.

The best 2021 Black Friday deals for every type of real estate agent

Despite supply chain challenges and inflation, there are still some good Black Friday deals to be had this year. Here are some of Inman's top picks.

3 keys to leaving a lasting impression on everyone you meet

Whether you're meeting with clients or just striking up a conversation with a new contact, first impressions matter. Here are the most valuable tips you'll need to tap into the best version of yourself — and build strong, lasting relationships.

Learn what’s going on outside of your real estate bubble

"There is no better place to learn about what is going on outside of your real estate bubble than Inman Connect. It is vital if you are a professional." That's what Nicholas Yale, owner of Brokers Hub Realty, said after attending last month's Inman Connect Las Vegas. Grab your ticket now for the nex.. read more »